AJVC Behind the Scenes 58: Can HealthifyMe Transform Health from India to the World?

<p>Last fortnight, HealthifyMe released its campaign with Mandira Bedi, hot on the heels of its campaigns with Farhan Akhtar and Sara Ali Khan as it doubled down on celebrity marketing.</p> <p>Tushar Vashisht is an Ivy League alumnus, and a Wall Street banker. When he got a chance to work with Nandan Nilekani on the UID project, he decided to come back to India. He and his roommate Matthew Cherian wanted to build a business that had a social impact, and made money too!</p> <p>They decided to run an experiment - subsist for a month on what the average Indian does - just 100 rupees ($2.04) a day. The outcome - both of them lost a significant amount of weight.</p> <p>People wanted a copy of the tracking journal they had maintained during this experiment. Tushar and Matthew created a business out of it.</p> <p>HealthifyMe was born in 2012.</p> <p>By 2014, it had 100K users on its app, grew 5X by 2015, and had a Series A round of $6M. It was well poised to gain traction in the $6B Indian wellness industry. By 2017, it had crossed 2M downloads. By 2020, it was making INR 100 Cr in ARR.&nbsp;</p> <p>How did it leverage conversational AI (even before ChatGPT), and how will it disrupt the $5Tn global wellness market?</p> <p>Read full article here: https://ajuniorvc.com/healthifyme-business-case-study-startup-tech-india-explained-weight-loss/</p>