A Marketing Epiphany For Entrepreneurs That Will Have Clients Asking To Do Business With You!

<p><span style="font-weight: 400;">I have over 25 years of experience as a sales and marketing strategist, and the epiphany I had before I even got started has been my most powerful.</span></p> <p><span style="font-weight: 400;">I was a personal trainer before personal trainers were ever heard of</span> <span style= "font-weight: 400;">😂.</span> <span style="font-weight: 400;">In order to prevent my clients from hurting themselves, I produced a fact sheet called “Exercises to avoid and safe alternatives”. Strangely, my clients kept asking me for more copies and when I got a phone call from the local primary school asking for 500 copies, the penny dropped, and I realised what was going on.</span></p> <p><strong>I had become trusted in my niche.</strong></p> <p><span style="font-weight: 400;">That fact sheet was being passed around to family and friends. Bit by bit my fact sheet was positioning me as an authority. I was becoming seen by my niche community as an expert. The "go to guy for safe and effective exercise!"</span></p> <p><span style="font-weight: 400;">I was wondering why my business was growing, with more and more clients coming to see me for exercise. I soon realised that this was due to my very effective marketing strategy!</span></p> <p><strong>My first "Marketing Epiphany".</strong></p> <p><span style="font-weight: 400;">Marketing Epiphany Number 1 - "Positioning yourself as an Authority turns the equation around". </span></p> <p><strong><em>Clients come to you.</em></strong></p> <p><span style="font-weight: 400;">Fast forward to what I do today. </span></p> <p><span style="font-weight: 400;">I work to help my clients succeed by finding a place in the market that they can own. Sometimes this requires completely reinventing their business, but it's worth it in order to be successful.</span></p> <p><strong>Authority is a fast growth entrepreneur strategy</strong></p> <p><span style="font-weight: 400;">People often follow the lead of credible, knowledgeable experts when it comes to making decisions abou