#98: Innovative Technology Driving Loyalty - Whatsapp, Voice Marketing & Payment-led Loyalty

<p>What are some innovative new ideas you could use to build consumer loyalty if you were brave enough to try them as one of the first?</p> <p>In this episode of <a href="https://letstalkloyalty.com/" target="_blank" title="Let's Talk Loyalty ">Let's Talk Loyalty</a>, I'm discussing MY absolute favourites - Whatsapp for Business/loyalty, the power of a voice marketing strategy and my all-time favourite, payment-led loyalty. These I believe are three of the most powerful tools available to loyalty marketers in 2021!</p> <p>To help me understand these innovative ideas, I chatted to <a href="https://www.linkedin.com/in/lisabrightwell/" rel="ugc noopener noreferrer" target="_blank">Lisa Brightwell</a>, the founder of one of the UAE's top loyalty agencies <a href="https://www.brightinsightsconsulting.com/" rel="ugc noopener noreferrer" target="_blank">Bright Insights Consulting</a> who has studied how these powerful tools can be used to differentiate your brand in this era of dramatic changes in consumer behaviour.</p> <p>Listen for a masterclass in innovative loyalty marketing and the powerful tools that you can use to connect with your customers.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.brightinsightsconsulting.com/"><strong>Lisa Brightwell</strong></a><strong> - </strong>Managing Director</p> <p><strong>2) </strong><a href="https://www.brightinsightsconsulting.com/">Bright Insights Consulting</a>&nbsp;</p> <p><strong>3)&nbsp;</strong><a href="https://www.whatsapp.com/coronavirus/who/?lang=en"><strong>World Health Organisation Uses WhatsApp for Covid for Health Information</strong></a></p> <p><strong>4) </strong><a href="https://news.klm.com/klm-first-airline-with-verified-whatsapp-business-account/"><strong>KLM - First Airline Leveraging Whatsapp for Business</strong></a><strong> </strong><a href="https://www.whatsapp.com/coronavirus/who/?lang=en"><strong>&nbsp;</strong></a></p> <p><strong>5) </strong><a href="https://www.whatsapp.com/business/?lang=en"><strong