9. Technical Product Marketing (Heinrich Louw, Lasso Consulting)

<p>Welcome to the Factory of the Future podcast, hosted by Michelle Segrest!</p> <p>Heinrich Louw is the director and senior marketing strategist for Lasso Consulting. He is a long-time industry colleague and friend, and we have collaborated on many high-profile projects. Most recently, we got together and combined resources and skills to co-write the book “How to Creatively Market a Technical Product.” I am so excited to have Rick on the podcast because we have a really interesting topic to discuss – We want to find out how today’s technical marketers are adapting to the ever-changing evolutions of modern manufacturing.</p> <p>Get 25% off the book, <a href="https://www.navigatecontent.com/ebooks/creatively-market-technical-products"><strong>“How to Creatively Market a Technical Product.” Follow this link</strong></a> and use Coupon Code PODCAST25</p> <p>Michelle Segrest has created and branded <a href="https://www.navigatecontent.com/troubleshooting-pumps-related-systems"><strong>editorial content for the processing industries </strong></a>since 2008. No other <a href="https://www.linkedin.com/in/navigatecontent/"><strong>reporter in the processing industries </strong></a>has seen manufacturing as up-close-and-personal as Michelle Segrest. She has <a href="https://www.navigatecontent.com/books-manufacturing-processes"><strong>toured manufacturing facilities</strong></a> in more than 75 cities, in 12 countries, and on three continents. She has covered more than 150 industry events worldwide and has been the keynote speaker at three national conferences.&nbsp;Contact her at <a href="mailto:michelle@navigatecontent.com">michelle@navigatecontent.com</a></p> <p>She is the author of the <a href="https://www.navigatecontent.com/books-manufacturing-processes"><strong>3-volume book series “Modern Manufacturing”</strong></a> which features more than 30 real-world stories of industry champions and how they are using big data and innovative processes to build the factory of the future.</p> <p><strong>Resources and Links:</s