77: The Iconist: The Art and Science of Standing Out with Jamie Mustard

<p>Do you ever feel as though your marketing messages are lost in a sea of digital overwhelm for your clients and customers? If you aren’t being heard, your message dies. This has significant implications for the health of your business. Learn how to harness the primordial laws of human perception to stand out as Dr. Sabrina interviews Jamie Mustard, author of <em>The Iconist.</em></p> <p>Jamie teaches the science of what causes anything to stand out in the modern world. Through his work, Jamie has observed the primal laws of BLOCKS™, which explain why anything stands out and endures in the mind or fails to.<span class= "Apple-converted-space"> </span></p> <p>In his book, <em>The Iconist: The Art and Science of Standing Out,</em> through pop stories and comprehensive research, he shows how BLOCKS™ solve the problem of us all being made invisible as we compete for less and less available attention in a messaging and media over-saturated world.</p> <p>He teaches how BLOCKS™ allow anyone in any field to stand out at will based on the natural primordial laws of human perception.</p> <p>As host of a popular RadioActive talk show on KXL101.1 FM in Portland, OR, Jamie interviewed hundreds of designers, innovators, artists, and agents for social change who are having an impact all over the world.<span class= "Apple-converted-space"> </span></p> <p>An avid consumer of popular culture, Jamie is a graduate of the London School of Economics. He is obsessed with the economics of attention and has consulted for Intel, Cisco, and Symantec.</p> <p>He breaks all this down into why we entrepreneurs need to have a simple way to get our message across in terms of marketing and branding, as well as why this is important for our teams and our overall quality of life as entrepreneurs.</p> <p>Prepare for an eye-opening and fascinating conversation!<br /> <br /> The Profit by Design Podcast is a Tap the Potential production in collaboration with Small Business Consulting Group.<span class= "Apple-converted-space"> </span></p> <p><strong>