71. Transform Your Startup from Mundane to Awesome! with award-winning brand expert David Brier

<p><span style="font-weight: 400;">With over 6,500 branding books on the market, how do you identify what truly works and which tactics are merely a waste of time?</span></p> <p><span style="font-weight: 400;">Branding is the key to scaling a business regardless of whether you’re B2B or B2C because at the end of the day, it’s about talking to another human.</span></p> <p><span style="font-weight: 400;">A 40-year veteran of branding, David Brier, walks us through his process for achieving differentiation, the brands that have successfully stood out and those who have failed, his perspective on growing beyond your network, and so much more.</span></p> <p><span style="font-weight: 400;">Transform your startup from the mundane into awesome by tuning in to this episode.</span></p> <p> </p> <p><strong>Resource Links:</strong><strong><br /> <br /></strong></p> <ul> <li><span style="font-weight: 400;">Brett Trainor Website (</span><a href="https://bretttrainor.com/"><span style= "font-weight: 400;">https://bretttrainor.com/</span></a><span style="font-weight: 400;">)</span></li> <li><span style="font-weight: 400;">Download The Growth Readiness Checklist (</span><a href= "https://bretttrainor.com/resources/"><span style= "font-weight: 400;">https://bretttrainor.com/resources/</span></a><span style="font-weight: 400;">)</span></li> <li><em><span style="font-weight: 400;">Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need</span> <span style="font-weight: 400;">by David Brier (</span><a href="https://amzn.to/36jZwi2"><span style= "font-weight: 400;">https://amzn.to/36jZwi2</span></a><span style= "font-weight: 400;">)</span></em></li> <li><span style="font-weight: 400;">Rising Above The Noise Website (</span><a href="https://www.risingabovethenoise.com/"><span style= "font-weight: 400;">https://www.risingabovethenoise.com/</span></a><span style="font-weight: 400;">)</span></li> </ul> <p> </p> <p><strong>We’ll be talking about:</strong></p> <p><span style="font-weight: 400;">40 years of helpin