70. Peloton’s John Foley – How to turn skeptics into fans

<p>Casual fans come and go. But converts stick with you – and spread the word. The trick is knowing how – and WHEN – to convert skeptics into super-fans. No one knows this better than Peloton co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abounded – especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted those skeptical customers – in their flagship fitness studio, in their stores, and on their at-home bikes – the feedback loops kicked in. After pedaling in place for years, Peloton rocketed up the hill to its 2019 IPO. Cameo appearances: <a href="http://melaniecurtis.com/about/" rel="noopener noreferrer" target="_blank">Melanie Curtis</a> (professional skydiver).</p><p>Read a transcript of this episode: <a href="https://mastersofscale.com/john-foley/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com/john-foley/</a></p><p>Subscribe to the Masters of Scale weekly newsletter at&nbsp;<a href="http://eepurl.com/dlirtX" rel="noopener noreferrer" target="_blank">http://eepurl.com/dlirtX</a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>