636: How to create better lead magnets - a chat with Karen Bright

<p>Freelance writer and social media manager <a href="https://www.linkedin.com/in/karen-bright-freelancecopywriter/">Karen Bright</a> joins me on episode 636 of &quot;The Business Storytelling Show&quot; to discuss:</p> <ul> <li>What are lead magnets?</li> <li>Why are so many less than perfect?</li> <li>The anatomy of a good lead magnets before AND after the signup.</li> </ul> <p>Join us and connect with Karen here: <a href="https://lnkd.in/gcYWbqSi" target="_self">https://lnkd.in/gcYWbqSi</a></p>