607. Angie Lee & Mike Lee, Soul CBD Co-Founders, On Creating A Wellness Product And The Importance Of Building An Audience Before You Launch

<p><span style="font-weight: 400;">Angie and Mike Lee are on the show today to talk about how they built their CBD business from scratch. Soul CBD is a top-of-the-line wellness brand that is dedicated to delivering the highest quality CBD-infused products. They offer everything from capsules to creams, and even treats for your pet. Mike and Angie are a powerhouse brother-sister duo who have very different professional backgrounds, but their skills and passion for wellness complement each other. Angie is a speaker, influencer, podcaster and entrepreneur, and Mike is a world-ranked professional boxer. </span></p> <p> </p> <p><span style="font-weight: 400;">Mike and Angie talk about their personal journeys with CBD and what inspired them to go all-in on Soul. They share how they grew from processing and packing orders in Mike’s spare bedroom to now running an eight-figure company. Mike and Angie attribute a lot of their success to the strategic investors that believed in them early on, and their team of industry experts. They highlight some of the difficulties that they’ve faced while launching a CBD brand and ways that they’ve worked through them. We also discuss their marketing strategy, the importance of personal branding, and what sets Soul apart from competitors. </span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What Mike and Angie were doing before launching Soul CBD </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Mike applies what he learned as a boxer to being an entrepreneur </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Building a strong, successful team </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Hitting roadblocks due to the stigma of CBD </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Harnessing the power of micro-inf