465: What You Need to Know About Filming Recipes with Liz Capozzoli

<p class="p1">In episode 465, Megan chats to Liz Capozzoli about how to easily incorporate filming recipes into our business strategy.</p> <p class="p1">Liz is the creator behind OwlbBaking ("I'll be baking") which is a recipe blog focused on classic homemade desserts and sweet treats. Liz has been blogging as a business since 2019 and she also did recipe development, photography and video for Mashed.com, Tastingtable.com, and has created videos for other food bloggers. Liz runs a cookie decorating online course and also has an Etsy store with baking/food related merch!</p> <p class="p1">In this episode, you’ll learn how to overcome the overwhelm of creating video content for your blog, including what equipment you need, why you should write storyboards and other tips.</p> <p>- Video is a must for your blog and social media content.</p> <p>- You don’t have to show yourself on camera - there are ways around it.</p> <p>- Research different kinds of video styles and formats.</p> <p>- DIY expensive equipment like c-stand/overhead camera mounts and lighting.</p> <p>- Plan and prepare your scenes by writing storyboards.</p> <p>- Envision how you want your video to look and create a checklist for yourself so you can keep track.</p> <p>- Don't rush through the process as it creates unnecessary stress.</p> <p>- Don't worry about making mistakes while the camera is recording.</p> <p>- Your video doesn't need to have fancy shots or transitions to be successful.</p> <p>- Keep people engaged by keeping things moving quickly.</p> <p>-Use one video for different platforms to save you time - for example film in 16:9 format with empty space so that you can crop it to vertical format for Instagram, TikTok and YouTube Shorts.</p> <p class="p1">Connect with Liz Capozzoli</p> <p class="p2"><span class="s1"><a href= "https://owlbbaking.com/">Website</a></span> <span class="s2">| <a href="https://www.instagram.com/owlbbaking/?hl=en"><span class= "s3">Instagram</span></a></span></p>