#464: Driving Relevant Rewards in the Global Travel Loyalty Market with Valuedynamx

<p>Today’s episode features our friends in <a href="https://www.valuedynamx.com/" target="_blank" rel="noopener noreferer">ValueDynamx</a>, a platform designed to make loyalty programs more relevant to customers by offering curated offers and rewards. </p> <p><a href="https://www.linkedin.com/in/james-berry-99a5046/" target="_blank" rel="noopener noreferer">James Berry</a> is their Managing Director, Commercial, and he joins me today to share why airlines like Jetblue, Etihad Airways and Emirates, as well as retail-led programs like Nectar in the UK are increasingly excited about broadening their propositions and their rewards portfolios with the Valuedynamx platform. </p> <p>James also shares some nuances and insights on how members engage with loyalty programs in different markets and across different demographics.</p> <p><br></p> <p>This episode is sponsored by Valuedynamx. </p> <p><br></p> <p><strong>Show Notes : </strong></p> <p>1)<a href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiNguigoeeCAxVk6wIHHb3oDc4QFnoECAYQAQ&url=https%3A%2F%2Fwww.valuedynamx.com%2F&usg=AOvVaw3vst1YWMkYEWakEDjcvZQ1&opi=89978449" target="_blank" rel="noopener noreferer"> ValueDynamx</a></p> <p>2) <a href="https://www.linkedin.com/in/james-berry-99a5046/">James Berry⁠</a></p>