#461:Understanding Loyalty in Europe - Getting to know the Greek Market and the OPAP Loyalty Programmes

<p>This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from <a href="https://www.linkedin.com/in/doukasspyros/" target="_blank" rel="noopener noreferer">Spyros Doukas.</a></p> <p>Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers.</p> <p>Spyros is a key contributor to the extended “Understanding Loyalty in Europe” White Paper created by <a href="https://www.mando-connect.co.uk/" target="_blank">Mando-Connect</a> in partnership with <a href="https://urldefense.com/v3/__https:/business.yougov.com/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBjWgkvK2g$" target="_blank">YouGov</a>, which explores loyalty membership, appeal and impact across 24 European Markets.</p> <p>Listen to learn about the loyalty landscape in Greece  – what membership, appeal and impact look like in this market – and to learn about the OPAP loyalty programmes.</p> <p>Hosted by <a href="https://urldefense.com/v3/__https:/www.linkedin.com/in/charlie-hills1/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBh2kGcdbQ$" target="_blank">Charlie Hills. </a></p> <p><br></p> <p><strong>Show Notes :</strong></p> <p>1)  <a href="https://www.linkedin.com/in/doukasspyros/overlay/about-this-profile/">Spyros Doukas</a><br></p> <p>2)<a href="https://www.mando-connect.co.uk/whitepaper/" target="_blank"> European Loyalty Whitepaper</a></p> <p>3) <a href="https://www.mando-connect.co.uk/" target="_blank">Mando-Connect </a></p> <p>4) <a href="https://urldefense.com/v3/__https:/business.yougov.com/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBjWgkvK2g$" target="_blank">YouGov</a><