45: The Transparency Sale: Leading with Your Flaws and Imperfections (w/ Todd Caponi, author The Transparency Sale)

<p>Although most sellers try to present your organization and solutions as perfect, with a "we can solve all your challenges" approach,&nbsp; research clearly shows that embracing&nbsp;imperfections leads to much greater success.</p> <p>This from the author of the award-winning &amp; international best-seller, The Transparency Sale, Todd Caponi.</p> <p>In this interview we dig into his authenticity findings, the neuroscience of trust and why being&nbsp;"flawsome" is your ticket to accelerated decisions and more wins.</p> <p><a href="https://www.linkedin.com/in/toddcaponi/" target="_blank">https://www.linkedin.com/in/toddcaponi/</a></p> <p>#salesmelon #salesenablement #salesperformance #reviews #customerreferences #salesoptimization #valuemessaging #valuemap #valueselling #transparency #authenticity #trust #flawsome #salestools #sellingtools #contentmarketing #neuroscience #decisioneconomics #salesleadership #salesreadiness #digitalselling #buyerenablement</p>