417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

<p><span style="font-weight: 400;">Jamie Kern Lima spent 2 years pitching QVC for a segment to promote her business, IT Cosmetics. She was about to go bankrupt when she finally got her shot on the network. But moments before going on air, she went off-script. The decision changed her business and the beauty industry forever. Jamie built IT Cosmetics into a multi-billion dollar empire centered on authenticity before it was a buzzword. She became the first woman CEO in L’Oréal’s history and has written a book,</span> <em><span style="font-weight: 400;">Believe IT: How to Go From Underestimated to Unstoppable</span></em><span style= "font-weight: 400;">, about her incredible journey from the brink of bankruptcy to billionaire CEO. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Nathan and Jamie discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creating IT Cosmetics as a solution for her skin condition rosacea</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Sketching out a business plan while on her honeymoon </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to dig deep into your “why” </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creating a brand around an approachable beauty image</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Going off-script on her first QVC segment </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of her authenticity as a spokesperson</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Transition planning and selling to L’Oréal </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And more female founder inspiration…</span></li> </ul> <p> </p> <p> </p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Who do you wan