413: Paulette Dale Teaches Women in Sales to Maximize Impact with Assertive Communication

<p>Read the complete transcription on the Sales Game Changers Podcast <a href= "https://www.salesgamechangerspodcast.com/paulettedale/">website</a>.</p> <p>PAULETTE’S TIP FOR EMERGING SALES LEADERS: “We have to step out of our comfort zone, ladies. We hear that so much, but it’s not a meaningless platitude. We need to step so far out of our comfort zones that we have trouble finding our way back. If it feels a little uncomfortable, so what? When I started to be assertive, I felt very uncomfortable. But then I started to see the gains and the feelings of liberation I had, and people’s respect for me increased and I liked it. It’s a risk-reward type of thing.”</p>