403: Sustainability v the cost of living - is it one or the other?

<div>Does making greener food choices always come with a cost?<br> <br> More specifically, is the cost of living crisis forcing consumers to act less sustainably?<br> <br> There is tons of research out there on how cost effective going green can be, some people say it is cheaper, while others claim it is simply too expensive. <br> <br> And it can be hard to get to the facts, especially when products labelled as eco-friendly often seem to be at a premium.<br> <br> <a href="https://foodmatterslive.com/sustainable-food-week/">Join the conversation - take part in Sustainable Food Week<br> </a><br> The Independent newspaper even claims 6/10 shoppers say they have had to make less sustainable choices during the crisis due to costs.<br> <br> So what is the truth in all of this and how do we all, consumers and producers alike, arrive at a more sustainable future?<br> <br> <strong>Guests:<br> Kate Mesher, Research Executive, Ipsos UK<br> Jonathan Hall, Managing Partner, Kantar’s Sustainable Transformation Practice<br> Aoife Allen, Director, Hubbub</strong> </div>