395: Building a Ten-Figure Brand Empire with Emma Grede of Good American, Safely, and SKIMS.

<p><span style="font-weight: 400;">Emma Grede is the marketing and business mind behind</span> <span style= "font-weight: 400;">a</span> <span style="font-weight: 400;">global fashion and lifestyle</span> <span style="font-weight: 400;">brand empire. She’s the CEO and cofounder of</span> <span style= "font-weight: 400;"> the first fully inclusive fashion brand</span> <span style="font-weight: 400;">Good American, founding partner of shapewear brand SKIMS, and cofounder of plant-powered cleaning brand Safely. </span></p> <p> </p> <p><span style="font-weight: 400;">Impressive resume, right? </span></p> <p> </p> <p><span style="font-weight: 400;">Emma’s story started in East London as a child, where she was inspired to work in the fashion world. By focusing on her unique talents, she honed her skills in business and marketing to develop a career that she dreamed up from the beginning—to work with creative people and empower their</span> <span style="font-weight: 400;">collective</span> <span style= "font-weight: 400;">vision.</span></p> <p><span style="font-weight: 400;">Listen to Nathan and Emma discuss:</span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she first met and started working with Kris Jenner</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Pitching the Good American business idea to Khloe Kardashian ​​</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The key to the Kardashian/Jenner staying power </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why the power of inclusivity led to the success of SKIMS</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Finding a better plant-based cleaning solution with Safely</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she became a shark on ABC’s</span> <em><span style="font-weight: 400;">Shark Tank</span>