#372: Your MBA Class on Business Storytelling in Under 60 Minutes

<p>Karen Padilla is a Guatemalan marketer pursuing a master's degree in Global Brand Management at Griffith College Dublin. For her thesis, Karen interviewed Park about storytelling for nonprofits. Her questions were so engaging, he decided to produce a show for all those interested in why storytelling is important for all organizations and how to do it.</p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Put Park's free and premium story-building tools to work for you now including his new book, B</span><em style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</em><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">: </span><a style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href= "http://bit.ly/StorytellingTools">http://bit.ly/StorytellingTools</a></p> <div class="widget__body p-3 p-md-4 p-xl-5 mb-3"> <div class="py-4 container-fluid"> <div class="row"> <div class="pt-sm-5 pt-md-0 col-lg"> <div class="view-episode__description pt-1 mb-3"> <p>Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit <a href= "http://businessofstory.com/">businessofstory.com</a> to get in touch.</p> </div> </div> </div> </div> </div>