37. Ali Grant - How To Build Organic Relationships With Influencers + Grow Your Brand, CEO of BeSocial

<p>I know a lot of us out there have been curious about the influencer industry or hoping to get into it. Well, today I chat with the expert about all things influencers and partnerships.</p> <p><a href="https://www.instagram.com/aligrant/?hl=en">Ali Grant</a> launched <a href="https://www.besocialpr.com/">Be Social</a> in 2012 as one of the first agencies with a focus on executing influencer outreach and collaboration. Ali recognized the power of digital creators and built a business harnessing their influence. Today, BE SOCIAL is headquartered in Downtown LA specializing in influencer, media, and events for brands and digital creators.</p> <p>With Ali at the helm, Be Social has been named one of Inc.’s fastest-growing businesses spearheading digital-forward campaigns across influencers, events and editorial. Accolades and press include Fast Company, Inc., Forbes, Huffington Post, &nbsp;Daily Front Row, &nbsp;and more.</p> <p>We talk about the growth of the micro influencer vs macro, what brands are looking for in partnerships, how to start as an influencer and what to say, how she measures success with her clients, and we discuss if it’s too late to become an influencer today.</p> <p><em><strong>Organika</strong></em> Health Products is a Canadian leader in quality vitamin, supplement, and functional food products. Shop <a href="https://organika.com/">Organika</a></p>