#357: H & M - Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers

<p>This episode features <a href="https://hmgroup.com/" target="_blank" rel="noopener noreferer">H&amp;M</a> - one of the world’s greatest fashion retailers.</p> <p>With over 150 million members of its program world-wide, H&amp;M has achieved some incredible results, balancing its global loyalty proposition with local market needs, to stay relevant in this incredibly competitive sector. </p> <p>Our guest is <a href="https://www.linkedin.com/in/dominikolejko/" target="_blank" rel="noopener noreferer">Dominik Olejko</a>, Regional Customer Insights &amp; Engagement Manager for H&amp;M in Eastern Europe.</p> <p>Listen to enjoy Dominik&#39;s incredible career spanning 15 years in retail loyalty for brands including Decathlon, Ikea and now H&amp;M, as well as his passion both for the traditional principles that drive loyalty as well as some incredibly inspiring and innovative projects that he has launched in this region. </p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/paulat/" target="_blank">Paula Thomas.</a></p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/dominikolejko/" target="_blank" rel="noopener noreferer">Dominik Olejko</a></p> <p>2) <a href="https://hmgroup.com/" target="_blank" rel="noopener noreferer">H&amp;M Group</a></p> <p>3) <a href="https://www2.hm.com/en_gb/member/info.html" target="_blank" rel="noopener noreferer">H&amp;M Membership</a></p> <p>4) <a href="https://www2.hm.com/en_gb/customer-service/download-app.html" target="_blank" rel="noopener noreferer">H&amp;M App</a></p>