#340: Loyalty Insights from Italy, featuring Cristina Ziliani, Professor of Loyalty Marketing and CRM at the University of Parma

<p><a href="https://www.linkedin.com/in/cristina-ziliani-4827033/">Cristina Ziliani</a> is the Professor of Loyalty Marketing and CRM at the<a href="https://www.unipr.it/en" target="_blank"> University of Parma</a>, Italy, where she has been leading the <a href="https://osservatoriofedelta.it" target="_blank">“Loyalty Observatory”</a> for an incredible 20 years.</p> <p>In this episode, she shares the work they do for the Italian loyalty community, which includes loyalty research, consulting and education across the entire field of loyalty, CRM, CX, and analytics.</p> <p><a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank">Tom Peace</a>, from <a href="https://www.theloyaltypeople.global" target="_blank">The Loyalty People</a>, shares his thoughts on the great work Cristina and her team do, and showcases the insight and conference available from the Loyalty Observatory</p> <p><br></p> <p><strong>Show Notes:-</strong></p> <p><strong>1)</strong> <a href="https://www.linkedin.com/in/cristina-ziliani-4827033/" target="_blank">&nbsp;<strong>Cristina Ziliani</strong></a></p> <p><strong>2) </strong>&nbsp;<a href="https://www.unipr.it/en" target="_blank"><strong>University of Parma</strong></a></p> <p><strong>3) &nbsp;</strong><a href="https://osservatoriofedelta.it" target="_blank"><strong>Loyalty Observatory&nbsp;</strong></a></p> <p><strong>4)</strong><a href="https://letstalkloyalty.com/171/" target="_blank"> <strong>#171: Loyalty Insights from Italy&nbsp;</strong></a></p> <p><br></p>