#329: The 6 Buyer Archetypes and the Stories You Must Tell Them

<p><span style="font-weight: 400;">Wayne Moloney, co-author of</span> <em><span style="font-weight: 400;">The Wentworth Prospect: A Novel Guide to Success in B2B Sales</span></em><span style="font-weight: 400;">, and an Australian business growth specialist, reveals the 6 archetypes you’ll come across in sales and the stories you need to tell to win them over. </span></p> <p><span style="font-weight: 400;">Explore Park's free and premium story building tools including his new book, B</span><em><span style="font-weight: 400;">rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</span></em><span style="font-weight: 400;">:</span> <a href="http://bit.ly/StorytellingTools"><span style= "font-weight: 400;">http://bit.ly/StorytellingTools</span></a></p> <p><span style="font-weight: 400;">Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit</span> <a href="http://businessofstory.com/"><span style= "font-weight: 400;">businessofstory.com</span></a> <span style= "font-weight: 400;">to get in touch.</span></p>