313: Making Money in Your Sleep - By Blogging About Sleep

<p>“Everyone needs it, people tend not to get enough of it – so that’s how the site came about,” said Kieran.</p> <p>Kieran MacRae is talking about sleep.</p> <p>The site he started is called <a href= "https://thedozyowl.co.uk/" target="_blank" rel= "noopener">TheDozyOwl.co.uk</a>, a UK-based site that Kieran has taken from $0 to $2.5k a month in revenue in its first 12 months.</p> <p><em>Note: <a href= "https://nickloper.lpages.co/leadbox/1472bf133f72a2%3A12b7a20bab46dc/5629842393399296/" target="_blank" rel="noopener">Click here to download Kieran’s top tips for building a profitable site from this episode</a>.</em></p> <p>Do you remember <a href= "https://www.sidehustlenation.com/how-to-start-a-business-you-care-about/"> Alan Donegan from PopupBusinessSchool.co.uk in episode 306</a>? He told the story of one of his students getting frustrated with the business generation process; they were having a hard time coming up with anything that really got them excited.</p> <p>"I just really like sleeping," they said in exasperation.</p> <p>And for a while, Alan didn't have a great response. That is, until he learned about Kieran, who was earning a full-time income blogging about sleep and sleep-related products.</p> <p>Tune in to hear how Kieran came up with the idea for his site, how he creates the content, and how the site makes money – without a server-shattering volume of traffic.</p>