#303: Loyalty Insights from South Africa - 2022 Truth & Brandmapp Loyalty Whitepaper

<p>Today’s episode features one of our favourite ongoing loyalty research studies – the <a href="https://truth.co.za/articles/whitepapers/">South African Loyalty Whitepaper from Truth and Brandmap</a>.</p> <p><a href="https://www.linkedin.com/in/amanda-cromhout-34167b2/">Amanda Cromhout</a> joins me to share the fascinating insights from this latest release, which is now the 7th edition of the whitepaper.</p> <p>The 2022 edition represents loyalty insights from over 33,000 South African consumers and includes a new focus on the mass market in South Africa, with additional research conducted with the lower-income demographic in the country.</p> <p>Listen to hear the latest high-level loyalty trends and preferences, as well as detailed specifics on just how much IMPACT consumers say that loyalty programs are having on their buying behavior.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/amanda-cromhout-34167b2/"><strong>Amanda Cromhout</strong></a></p> <p><strong>2) </strong><a href="https://truth.co.za/articles/whitepapers/"><strong>Truth and Brand Mapp 2022 South African Loyalty Whitepaper</strong></a></p>