254. Embracing a Psychology-Based Sales Approach w/ Jeff Shore

<b>You can’t multiply your way out of complexity — first, you have to simplify. In today’s increasingly oversaturated market of substandard marketing and customer service, it’s getting more and more difficult to come out on top. Where most people try to win with complexity, our guest today focuses on the foundation: customer experience.<br /><a href="https://www.linkedin.com/in/jeffshore/" target="_blank" rel="noreferrer noopener"></a></b><br /><b></b><br /><b><a href="https://www.linkedin.com/in/jeffshore/" target="_blank" rel="noreferrer noopener">Jeff Shore</a> is a sales expert, author, speaker and executive coach and the Founder and President of <a href="https://jeffshore.com/" target="_blank" rel="noreferrer noopener">Shore Consulting</a>. With a focus on psychology-based selling, Jeff is restoring the foundations of what makes modern marketing and selling successful.<br /></b><br /><b></b><br /><b>Listen as we discuss:</b><ul><li>How selling the way your customers want to buy changes your trajectory</li><li>What psychology-based selling is, and why it’s not the norm</li><li>Which tools and tech are misused and underused</li><li>How to connect and communicate more effectively</li><li>How to navigate market ebbs and flows </li></ul><b><br />More information about Jeff Shore and today’s topics:</b><ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/jeffshore/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/jeffshore/</a></li><li>Company Website: <a href="https://jeffshore.com/" target="_blank" rel="noreferrer noopener">https://jeffshore.com/</a></li><li>Other Relevant Links: <a href="https://www.thomaskeller.com/tfl" target="_blank" rel="noreferrer noopener">French Laundry</a>; <a href="https://hyken.com/" target="_blank" rel="noreferrer noopener">Shep Hyken</a>; <a href="https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418573" target="_blank" rel="noreferrer noopener">Unreasonable Hospitality</a>; <a href="https://www.amazon.com/Future-Faster-T