#25: Skywards - Loyalty Programme for Emirates and Fly Dubai - Interview with Dr Nejib Ben Khedher

<p>Airline loyalty programmes around the world are recognised and respected as the pioneers of the industry, driving billions of dollars of ancillary revenue for those that truly delight their members.</p> <p>As one of the largest airlines in the world, Emirates Airline is approaching&nbsp;the 20 year anniversary of its loyalty programme Skywards which now boasts over 27 million members around the world.</p> <p>Today's episode features an exciting conversation with Dr Nejib Ben Khedher, Divisional Senior Vice President in Emirates who has led the digital transformation of Skywards in recent years - including some key statistics and incredible insights on what's working well for Skywards already and what to expect in the industry in the years to come.</p> <p><strong>Show Notes:&nbsp;</strong></p> <p><a href="https://bit.ly/2PMpEsN">Skywards Loyalty Programme</a></p> <p><a href="https://www.linkedin.com/in/nejib-ben-khedher-8243494/">Dr Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skywards at Emirates</a></p>