247: Be Rooted Founder Jasmin Foster Went From Retail Buyer To The First Black-Owned Stationery Brand Sold at Target

<p><span style="font-weight: 400;">Today in the guest chair is Jasmin Foster, the Founder of Be Rooted,</span> <span style= "font-weight: 400;">an inclusively designed stationery brand created to celebrate and uplift women of color. </span></p> <p><span style="font-weight: 400;">What I really love about Jasmin and her experience is that she started her career in retail on the buying side. And now here she is, a Founder who has landed as a product and business owner on the shelves of Target, the very company she started her career with!</span></p> <p><span style="font-weight: 400;">In today’s episode, I love what Jasmin had to share about:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How</span> <span style="font-weight: 400;">the majority of her career in retail was pushing the boundaries of representation and inclusion </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How that led her to changing the face of the stationery industry with Be Rooted</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What it’s like to employ her parents!</span></li> </ul> <p><span style="font-weight: 400;">Listen to this episode on</span> <a href= "https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323"> <span style="font-weight: 400;">Apple Podcasts</span></a><span style="font-weight: 400;">,</span> <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t"><span style="font-weight: 400;"> Spotify</span></a></p> <p><strong>Links mentioned in this episode</strong></p> <p><a href="https://berootedco.com/"><span style= "font-weight: 400;">Be Rooted</span></a></p> <p><span style="font-weight: 400;">Click here to subscribe via RSS feed (non-iTunes feed):</span> <a href= "http://sidehustlepro.libsyn.com/rss"><span style= "font-weight: 400;">http://sidehustlepro.libsyn.com/rss</span></a></p> <h1><strong>Announcements</strong></h1> <p><strong>Join our Facebook Community</strong></p> <p><span style=