237. How to Turn Your Customers Into Lifelong Advocates w/ Brittany Hodak

<b>Creating superfan customers should be a top priority for every businessperson and every brand today … but superfans can’t be bought - they can only be created. And they’re created at the intersection of your story - and every customer’s story.<br />These are some of the key themes in a highly recommended new read,Creating Superfans: How to Turn Your Customers Into Lifelong Advocates. Today’s guest is the author of this book and she was a guest on this show on Episode 120We’re releasing this episode on her book’s publication date! Jan 10, 2023<br />This episode covers: <br /></b><br /><ul><li>Why you need a Chief Customer Officer or Chief Experience Officer</li><li>Where does brand overlap with customer experience?</li><li>What becomes relevant when price is irrelevant?</li><li>What Drives the Experience Economy?</li><li>How to break down the S.U.P.E.R Acronym</li></ul><b><br />More information about Brittany and today’s topics:</b><br /><ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/brittanyhodak/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/brittanyhodak/</a></li><li>Company Website: <a href="https://brittanyhodak.com/" target="_blank" rel="noreferrer noopener">https://brittanyhodak.com/</a></li><li>Get Brittany’s Book Here: <a href="https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1671576078&amp;sr=8-1" target="_blank" rel="noreferrer noopener">https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1671576078&amp;sr=8-1</a></li></ul><b><br />Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989" target="_blank" rel="noreferrer noopener">Apple Podcasts</a>, <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq" target="_blank" rel="noreferrer noopener">Spotify</a>, <a href="https://music.amazon.co