234: Why Invest in Marketing Now (Before It's Too Late)

<p>In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to <a href= "https://www.marketingweek.com/mark-ritson-marketing-spend-recession-coronavirus/" target="_blank" rel="noopener">aggressively invest in marketing</a> now and not cut back.</p> <p>In other news, Joe Biden and team (finally) <a href= "https://www.axios.com/joe-biden-podcast-newsletter-coronavirus-c58d5cfe-8c42-47c1-a820-8d26863b2c1a.html" target="_blank" rel="noopener">launch an enewsletter and podcast program</a>, while a few airlines announce the <a href= "https://thepointsguy.com/news/airline-inflight-magazines-are-being-pulled-will-they-return-after-the-pandemic/" target="_blank" rel="noopener">suspension of their print onboard magazines</a> in response to the coronavirus.</p> <p>Then the boys spend many fruitless minutes discussing the <a href= "https://www.cnbc.com/2020/04/13/meg-whitman-says-quibi-reached-1point7-million-downloads-in-first-week.html" target="_blank" rel="noopener">launch of new content platform Quibi</a> and what that means for humankind.</p> <p>In rants and raves, Robert raves about the <a href= "https://digiday.com/media/there-is-an-opportunity-in-everything-hearst-magazines-kate-lewis-on-adapting-editorial-content-in-a-time-of-crisis/" target="_blank" rel="noopener">opportunity in everything</a> and <a href="https://www.youtube.com/watch?v=F5pgG1M_h_U" target= "_blank" rel="noopener">Some Good News</a> with John Krasinski, while Joe discusses the rather <a href= "https://nypost.com/2020/04/07/magazine-publishers-see-print-sales-boost-due-to-coronavirus/?utm_source=url_sitebuttons&utm_medium=site%20buttons&utm_campaign=site%20buttons" target="_blank" rel="noopener">large opportunity in print media</a>.</p> <p>Today's sponsor: <a href= "https://www.contentmarketinguniversity.com/" target="_blank" rel= "noopener">Content Marketing University</a>. Use code FRIEND200 to save $200. Offer ends 4/30.</p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" hr