22: Inside the Campaign That Broke the Rules and Made History with guest Jane Nguyen

<p>If Kenneth Mejia’s <a href="https://www.teenvogue.com/story/kenneth-mejia-gen-z-campaign-q-a"><u>groundbreaking campaign</u></a> for Los Angeles City Controller isn’t on your radar it needs to be.</p> <p>In November 2022, Mejia made <a href="https://www.latimes.com/california/story/2022-11-11/kenneth-mejia-city-controller-race-first-asian-american-la-citywide-office"><u>history </u></a>by becoming the first Asian American elected to citywide office in LA. Not only did he win in the second-largest city in the United States, but he also did it in a landslide — earning just over 63% of the vote.</p> <p>So how’d he do it?</p> <p>Meet his campaign manager, Jane Nguyen.</p> <p>A long-time LA housing rights activist, Nguyen had no prior experience in electoral politics &nbsp;before she took the helm and helped make history.</p> <p>As she explains, the campaign ignored much of the traditional campaign playbook, choosing instead to introduce Mejia to voters as authentically as possible with value-added messages that focused on communities often ignored by political candidates.</p> <p><br></p> <p><strong>Episode breakdown:</strong></p> <p>02:22 — From activism to Chief of Staff for the Los Angeles City Controller</p> <p>04:23 —&nbsp;Ditch the rule book</p> <p>06:24 — Fundraising strategy</p> <p>08:32 — People want authenticity</p> <p>10:58 —&nbsp;Don’t sleep on TikTok</p> <p>14:20 — Messaging that adds value</p> <p>18:16 — Personalize, personalize, personalize</p> <p>21:12 — Celebrating a historical win</p> <p>24:08 — What winning a campaign really comes down to</p> <p><br></p> <p>Click here for the full transcript and video: https://kbhadvocacy.com/podcast/campaign-history</p> <p><br></p> <p><strong>📚RESOURCES MENTIONED</strong></p> <p>Find Jane Nguyen on Twitter: https://twitter.com/theglowingstars</p> <p>City Controller Mejia on Twitter: https://twitter.com/LAController</p> <p>LA Time Endorsement: https://www.latimes.com/opinion/story/2022-10-10/endorsement-kenneth-mejia-city-controller</p> <p><br></p> <p><strong>📧 S