209 | Should I Invest In an In-Person Trade Show Right Now with Katie Hunt

<p><span style="font-weight: 400;">Are in-person trade shows worth it right now? This is a question that came up in my community recently in my LABS group coaching call. Jodi, a member of Proof to Product LABS was feeling unsure of where to focus her efforts: trade shows? A big marketing push?</span></p> <p><span style="font-weight: 400;">In this episode, I am going over my 4 ideas for this client to help her meet her goals within her budget. As more things begin to reopen it’s no surprise that many are wondering where they should invest their time and energy.</span></p> <p><span style="font-weight: 400;">You’ll hear why you should first get clear on your bigger picture goals. I also go over my ideas for the suggested opportunities she could pursue along with the pros and cons of each.</span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <p><span style="font-weight: 400;">Why you should keep your goals top of mind when investing in your business [2:05]</span></p> <p><span style="font-weight: 400;">Should I invest in an-in person trade show as the world starts to open up after Covid? [2:29]</span></p> <p><span style="font-weight: 400;">My 4 ideas for Jodi meet her goals while staying within her budget [3:58]</span></p> <p><span style="font-weight: 400;">The pros of doing a trade show [4:26]</span></p> <p><span style="font-weight: 400;">Questions and cons to consider for trade shows [5:07]</span></p> <p><span style="font-weight: 400;">What a road show is and the benefits of this option [5:43]</span></p> <p><span style="font-weight: 400;">The cons of a road show [6:36]</span></p> <p><span style="font-weight: 400;">Why I suggested a marketing campaign for her [7:16]</span></p> <p><span style="font-weight: 400;">The pros of a big marketing push [8:03]</span></p> <p><span style="font-weight: 400;">The cons of investing in a larger marketing roll out [8:30]</span></p> <p><span style="font-weight: 400;">Why she should consider hiring an in-house salesperson [9:25]</span></p> <p><span styl