20. Creating Giftable Items In Your Jewellery Business With Jessica Rose

<p>Christmas is fast approaching and jewellery makes an incredible gift. This is a huge opportunity for jewellers, many get 75%-90% of their sales in the final quarter of the year so if you’ve struggled with sales this year, do not lose heart! In this episode, I share lots of tips for ensuring your business is ready to make gift sales.</p> <p> </p> <p><strong>EPISODE RECAP</strong></p> <p> </p> <p class="gmail-">1. How to label and signpost your jewellery as a gift (4:26)</p> <p class="gmail-">2. Show your packaging (10:02)</p> <p class="gmail-">3. Consider the customer (12:02)</p> <p class="gmail-">4. Be clear on postage dates (15:28)</p> <p class="gmail-">5. Be ready for the 6-week period in November and December that’s a key time for marketing (17:32)</p> <p class="gmail-">6. Create jewellery that’s easy to give to somebody (20:39)</p> <p class="gmail-">7. Create a gift guide (23:17)</p> <p class="gmail-">8. Have a clear return policy (24:18)</p> <p class="gmail-">9. Take seasonal photos (25:00)</p> <p class="gmail-">10. Offer gift vouchers (25:52)</p> <p> </p> <p><strong>RESOURCES</strong></p> <p><a href="https://www.jewellersacademy.com/">Jewellers Academy</a></p> <p><a href= "https://www.facebook.com/groups/jewellersacademy">Jewellers Academy Facebook Group</a></p>