199: Matt Artz—How An Anthropologist Can Open Your Mind To Brilliant New Ideas

<p style="text-align: center;"><span style= "font-size: 24px;"><strong>Hear how anthropologists can transform your business!</strong></span></p> <p>How amazing it was to meet and have the opportunity to interview Matt Artz, another <a href= "https://www.simonassociates.net/anthropologists/" target="_blank" rel="noopener">business anthropologist</a> like myself. This was a delightful podcast, focusing on the growing importance of anthropology in business and corporate settings. Matt shares with you his own experiences applying the <a href= "https://www.simonassociates.net/open-new-market-space/" target= "_blank" rel="noopener">methods and tools of anthropology</a> to help companies better <a href= "https://www.simonassociates.net/re-think-your-customers/" target= "_blank" rel="noopener">understand customer needs</a>, <a href= "https://www.simonassociates.net/re-think-your-organization/" target="_blank" rel="noopener">build better cultures</a> and capture designs to create exceptional user experiences. You will enjoy hearing about his journey, learning what anthropologists do and understanding why they have become so valuable to businesses today. Do listen in!<img class="mce-hs-more" style= "height: 20px !important;" src= "data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-mce-placeholder="" /></p> <p><img style= "width: 115px; float: left; margin: 7px 18px 0px 0px;" src= "https://cdn2.hubspot.net/hubfs/398462/Matt%20Artz.jpg" alt= "Matt Artz" width="115" />Matt's forte is helping you discover the people behind your products, culture and strategy. How? Using ethnographic research, he helps make sense of today's consumers and markets so you can better understand your competitive landscape and plan a more targeted, successful business strategy.</p> <p style="font-size: 20px;"><strong>About Matt Artz </strong></p> <p>A business anthropologist, entrepreneur and TEDx Speaker, Matt Artz is the Head of Product and Experience for Cloudshadow and the Founder and Principal Researcher at Azim