198 Tomi Obebe: Transforming Passion into Profit: Lessons in Blog and Social Media Monetization

<p><strong><span style="font-size: 18pt;">Today</span> <span style= "font-size: 18pt;">With Tomi Obebe:</span></strong></p> <p>Today on The Inner Edit I am with Tomi Obebe, a lifestyle blogger and content creator based in Charlotte, North Carolina. With corporate digital marketing experience and an MBA from Clemson University, Tomi has been able to combine her passion for business with her personal style on her blog and on social media, where she is @goodtomicha. Her work has been featured in Business Insider, Yahoo News, and more, and she was also the recipient of the 2019 InfluenceHer of the Year Award.<br /> As she has grown her platform, Tomi continues to raise awareness and advocate for inclusion, especially for Black female content creators, and she doesn’t shy away from conversations around transparency in the industry. Today, we are discussing the need for intentionality if you want to monetize a blog or social media platform, as well as the responsibility that comes with it, not only from the creator but from the brands, the consumers, and the community as a whole.</p> <p><strong><span style="font-size: 18pt;">Pick It Apart</span></strong></p> <p>[2:30] Tomi shares that she has not gone viral and does not have hundreds of thousands of followers, but she still manages a healthy career as a content creator.</p> <p>[7:07] Christie and Tomi discuss the need for intentionality and having a plan if you want to monetize a blog or social media platform</p> <p>[11:36] Christie asks Tomi the differences she sees between being a content creator and being an influencer.</p> <p>[21:33] Tomi shares her thoughts on being a black content creator.</p> <p>[29:03] Christie and Tomi talk about the importance of transparency in the industry.</p> <p>[32:22] Tomi talks about the importance of self-care and wellness and motivating herself in these areas</p> <p>[41:33] Christie asks Tomi about how she responds to current events with her audience.</p> <p><strong><span style="font-size: 18pt;">Christie Rocha's and Tomi Obebe's Ah-