195 - Interview With Tammy Cohen, Jewelry Branding Specialist

<p><span style="font-weight: 400;">In this episode, I share my interview with Tammy Cohen, a knowledgeable, passionate, and vibrant woman who has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20 years—with an emphasis on the gem and jewelry business since 2013. </span></p> <p><span style="font-weight: 400;">She also specializes in a very interesting niche in the jewelry industry, supporting jewelers who make proprietary and branded products, specifically proprietary diamond cuts. Through her branding expertise and her agency TC Brand Consulting as well as her Post Purchase Navigating Training Program (PPN), she helps jewelers protect their brand valuation post purchase. </span></p> <p><span style="font-weight: 400;">She also sees opportunities for women to thrive and grow exponentially and founded a women’s business network called Women Beyond the Table (WBTT).</span></p> <p><span style="font-weight: 400;">In this episode, we discuss:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The role that brand storytelling plays in marketing, especially for a unique and/or proprietary product</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What the jewelry industry needs more of</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why and how jewelry brands should care about post-purchase valuation as well as the customer experience overall</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">…and more!</span></li> </ul> <p><span style="font-weight: 400;">Sparkle Award:</span></p> <p><span style="font-weight: 400;">Swarovski -</span> <a href= "https://www.adweek.com/brand-marketing/accessory-brand-swarovski-wants-to-be-a-part-of-consumers-self-improvement/"> <span style= "font-weight: 400;">https://www.adweek.com/brand-marketing/accessory-brand-swarovski-wants-to-be-a-part-of-c