192: Winery Energy Efficiency: Center of Effort | Marketing Tip Monday

<p class="MsoNormal">With heightened awareness of climate change, pollution, and environmental depletion, it’s no surprise that <strong><span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> nearly 6 in 10 consumers are willing to change their purchasing habits</span></strong> to help reduce negative environmental impacts (<a href="https://www.ibm.com/downloads/cas/EXK4XKX8" target="_blank" rel="noopener">IMB Institute for Business Value, 2020</a>).</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">Energy efficiency is about <strong><span style="font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> using less fuel and energy to</span></strong> <strong><span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> perform the same tasks</span></strong> <strong><span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> and get the same results</span></strong>. When a business makes energy-efficient changes, they combat climate change by reducing greenhouse gas emissions and energy consumption.</p> <p class="MsoNormal">There are several ways a sustainable wine business can make energy-efficient improvements. Read on t