#188: VodaBucks: Loyalty Programme of South Africa’s Vodacom Group (Short Summary Show)

<p>In this short summary episode, I am looking back on an interview with <a href="https://www.linkedin.com/in/jorge-mendes-762a191a5/">George Mendes</a>, Chief Officer Consumer Business with <a href="https://www.vodacom.co.za/">Vodacom</a> in South Africa.</p> <p>Launched in mid-2020, I spoke with George just a few months after the launch of <a href="https://www.vodacom.co.za/vodacom/rewards/vodabucks?icmp=Internal/MDD/Rewards/VodaBucks">VodaBucks</a>, a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy.&nbsp;</p> <p>The programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://letstalkloyalty.com/63/"><strong>Episode #63: Vodacom South Africa Launches Vodabucks</strong></a></p> <p><strong>2) </strong><a href="https://www.linkedin.com/in/jorge-mendes-762a191a5/" target="_blank"><strong>Jorge Mendes</strong></a><strong> - Chief Officer: Consumer Business, Vodacom Group Exco Member</strong></p> <p><strong>3) </strong><a href="https://www.vodacom.co.za/" target="_blank"><strong>Vodacom</strong></a></p> <p><strong>4) </strong><a href="https://www.vodacom.co.za/vodacom/rewards/vodabucks?icmp=Internal/MDD/Rewards/VodaBucks" target="_blank"><strong>VodaBucks loyalty</strong></a></p>