#181: Jason Harris: The Art of Soulful Persuasion

<p class="p1">Jason Harris is Co-Founder and CEO of Mekanism, an award-winning creative advertising agency. Jason is the author of <em>The Soulful Art of Persuasion</em> that highlights the 11 habits you need to become more authentically or soulfully persuasive. He proves that persuasion is not a dirty word, but the most positive, productive, and ethical way of changing peoples’ minds through the cultivation of character building habits.</p> <p class="p1">Become a person with more fulfilling experiences and more authentic personal relationships! Tune in to this episode to learn the power of positivity and persuasion, collaboration, storytelling, building lasting relationships, and actionable habits that you can implement to become a master influencer. </p> <p class="p1"><strong>Why did you write <em>The Soulful Art of Persuasion</em>? What was the inspiration behind it?</strong></p> <p class="p1">He’s an avid reader, listener of podcasts, and loves reading business books. As an entrepreneur, he’s figuring out how other people approach business and sales, so he consumes that type of content. It dawned on him that there’s something different about the way he approaches business and the principals he follows compared to everyone else’s approach. He saw transactional, short-term methods of building a business rather than relationship and long-term focused methods. He had a different angle and a different thing to say in the business book atmosphere. To Jason, the idea of being a soulful persuader and influencer is being an influencer in your personal and professional sphere.</p> <p class="p1"><strong>What are the core principals of your book and how did you develop these principals?</strong></p> <p class="p1">Jason worked at a lot of different companies before starting his own and he felt like he didn’t respond well to a lot of the company cultures he was experiencing. There wasn’t much of a space where people could feel truly themselves and be original, so he learned a lot of what he wanted to create and the ways he