175. How to Run a Successful Pop-Up Shop - with Matt Hopkins, founder of The Great Brand Exchange

<p>In this week's episode, Jess chats with Matt Hopkins, founder of The Great Brand Exchange. The Great Brand Exchange helps small businesses grow and scale by giving them routes into high-street retail and helps bring exciting, unique, local products to major retailers. Since its inception, the Great Brand Exchange has generated £50 million in revenue for small businesses, managed 5,000 pop-up events and created an active network of 12,000 emerging brands. </p> <p>Episode Description:</p> <ul> <li>How did the Great Brand Exchange come about? (2:39)</li> <li>What does the GBE do? (7:01)</li> <li>What's the value that the GBE brings to small businesses and big retailers alike? (11:51)</li> <li>What content is best for matching with/attracting brands? (17:44)</li> <li>What are the benefits of pop-up shops for small businesses? (20:04)</li> <li>What makes a successful pop-up shop? (22:40)</li> <li>What trends does Matt see in retail at the moment? (25:56)</li> <li>How can Jewellers get started with the Great Brand Exchange? (33:22)</li> <li>Matt's tips for business success (35:00)</li> </ul> <p class="">Resources:</p> <p class=""><a href="https://www.jewellersacademy.com/" target= "_blank" rel="noopener">Learn more about Jewellers Academy</a></p> <p class=""><a href= "https://www.youtube.com/c/JewellersAcademy/videos" target="_blank" rel="noopener">Watch this episode on YouTube</a></p> <p class=""><a href= "https://www.facebook.com/groups/jewellersacademy/" target="_blank" rel="noopener">Join the Jewellers Academy Facebook Group</a></p> <p class=""><a href="https://thegbexchange.com/" target="_blank" rel="noopener">The Great Brand Exchange</a></p> <p class=""> </p> <p class="">Find Jewellers Academy on <a href= "https://www.instagram.com/jewellersacademy/"><strong>Instagram</strong></a> and <a href="https://www.facebook.com/jewellersacademy/"><strong>Facebook</strong></a></p>