#175: Heroes are born in a crisis. Holger Weiss, German Autolabs

<p><em><strong>“There is no day without communication.”</strong></em></p> <p>In his new book “<a href="https://www.amazon.de/Helden-werden-Krise-geboren-hinauswächst/dp/3868819134" target="_blank"><em>Helden werden in der Krise geboren”</em></a> (Heroes are born in crisis),<a href="//linkedin.com/in/holgerweiss" target="_blank"> Holger G. Weiss </a>dissects the archetypical, existential crises many founders encounter - from product to founders to investor crisis - and how they avoid meltdown and instead emerge stronger.</p> <p>As <a href="https://www.germanautolabs.com" target="_blank">German Autolab</a>s founder and CEO Holger knows, communication is a central part of your life as a CEO, especially when your startup encounters a crisis.</p> <p>Holger's book provides tangible solutions—supplemented by valuable experiences of founders of successful start-ups such as Sofatutor, Idealo, door2door, XbyX, Women in Balance, Signavio and others. More often than not, the issue can be averted by great communication.</p> <p>Holger has 20+ years of experience building technology-driven companies with innovative business models in the future mobility sector. In this time, he has seen and mastered more than one crisis. .</p> <p>Tune in and find out:</p> <p>🤸🏽‍♂️ How to pivot your product from b2b to b2c without plunging your business into crisis</p> <p>👸🏻 Why your investor is not your “agony aunt”</p> <p>📣 What do founders often get wrong when communicating with the team</p> <p>We have nothing to sell you on Speak Like a CEO and don’'t run ads. We would however appreciate if you support the podcast by sharing it with a founder who may benefit from it or by posting a review on Apple Podcasts.</p> <p>Find Oliver and Jags newest book on Start-up Communications: "Message Machine. How Communication Will Make You An Unstoppable Founder." - here: <a href="https://www.amazon.de/MESSAGE-MACHINE-Communications-Unstoppable-Founder/dp/3982108845"><u>https://hub.messagemachine.io</u></a><u>&nbsp;</u></p>