172: The most important "P"... | Marketing Tip Monday

<p class="MsoNormal">Of the 3 Ps of Sustainability (People, Planet, and Prosperity), People is no doubt the most important one. Without the supporters, partners, and cherished friends in our community, who would be here to enjoy the prosperous planet we are all striving toward?</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">This week's Marketing Tip is a bit different than previous tips. We want to share how the parent non-profit organization of the SIP Certified program, <a href= "http://vineyardteam.org" target="_blank" rel="noopener">Vineyard Team</a>, helps children of vineyard and winery workers achieve their dreams of higher education. <a href= "https://www.vineyardteam.org/scholarship/apply.php" target= "_blank" rel="noopener">Applications</a> for the <a href= "https://www.vineyardteam.org/scholarship/" target="_blank" rel= "noopener">Juan Nevarez Memorial Scholarship</a><a href= "https://www.vineyardteam.org/scholarship/apply.php" target= "_blank" rel="noopener"> </a>are open through March 31^st, 2023. If you work in California's wine industry, you probably know several people who are eligible to apply for the scholarship!  </p> <h1>Investing in future generations</h1> <p class="MsoNormal"><a href= "https://www.vineyardteam.org/scholarship/apply.php">Vineyard Team’s Juan Nevarez Memorial Scholarship</a> is our way of giving back to the community and contributing to a prosperous future of educated and determined professionals. This funding supports students and their families in achieving their dreams of successful graduation to pursue a professional career. The majority of awardees are <a href="https://vimeo.com/735579