167. Essential Traits of the Next Generation CRO with Brandi Starr, Rolly Keenan, Mike Geller

<p>There’s no reason to keep them separate anymore: success, support, marketing, and sales. Their common goal is revenue, so their common leader should be the CRO. When we’re talking about the next generation of CROs, a Chief Marketing Officer is likely the best candidate because they’re already doing the bulk of that work.  </p> <p>In this episode, I interview the authors of <a href="https://www.amazon.com/CMO-CRO-Takeover-Generation-Executive-ebook/dp/B0944XKL81">CMO to CRO: </a><a href="https://www.amazon.com/CMO-CRO-Takeover-Generation-Executive-ebook/dp/B0944XKL81"><em>The Revenue Takeover by the Next Generation Executive</em></a>, <a href="https://tegrita.com/">Tegrita’s</a> COO <a href="https://www.linkedin.com/in/brandistarr/">Brandi Starr,</a> CRO <a href="https://www.linkedin.com/in/rollykeenan/">Rolly Keenan</a>, and President &amp; CTO <a href="https://www.linkedin.com/in/mikegeller/?originalSubdomain=ca">Mike Geller</a>. We talk a bout why CMOs make such good CROs and how to create a CRO function.  </p> <p>Join us as we discuss:</p> <ul><li>Why the rise of the CRO is vital to good CX</li> <li>Why Tegrita created a CRO role and wrote a book about it</li> <li>How to tame your Frankenstack</li> <li>What CMOs can do to shift into CROs</li> <li>Where to position RevOps with respect to the CRO function  </li> </ul> <p>Check out these resources we mentioned:</p> <ul><li><a href="https://revenuetakeover.com/">RevenueTakeover.com</a> </li> <li><a href="https://tegrita.com/">Tegrita.com </a>  </li> </ul> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989">Apple Podcasts,</a> <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq">Spotify</a>, <a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q">Google Play </a>or <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en">Google Podcasts,</a> and find mo