159. Mid-Year Review for Your Jewellery Business and Preparing for Christmas in June

<p>It’s not too early to start planning for the holidays! In this episode, Jess walks through a mid-year review you can use to evaluate the first six months of 2023 and start preparing for the rest of the year. Whether you’re in your first year of business or you’re an experienced jewellery business owner, this episode has some excellent tools for reflection and planning. You won’t want to miss it!<span class="Apple-converted-space"> </span></p> <p> </p> <p>Episode Description:</p> <ul> <li>Today we’re talking about actions you can take now to plan for the rest of the year (1:34)</li> <li>Ask yourself these questions to reflect on the past six months (2:55)</li> <li>Start thinking now about your goals for the rest of the year (7:35)</li> <li>Set a revenue goal, a marketing goal, and one soft goal (8:39)</li> <li>Determine what jewellery you want to sell for the holidays (13:19)</li> <li>Make a plan for ordering the materials, packaging, and supplies you’ll need (16:22)</li> <li>Decide how you want to handle hallmarking (18:47)</li> <li>Think through any upcoming fairs and events (20:37)</li> <li>Consider your photography and videography needs (23:03)</li> <li>Reach out to your wholesalers to finalize your holiday plans (24:57)</li> <li>Marketing best practices for jewellers (27:32)</li> <li>Start thinking about gift vouchers and other special offers (34:34)</li> </ul> <p> </p> <p>Resources:</p> <p><a href="https://www.jewellersacademy.com/">Learn more about Jewellers Academy</a></p> <p><a href= "https://www.youtube.com/c/JewellersAcademy/videos">Watch this episode on YouTube</a></p> <p><a href="https://www.facebook.com/groups/jewellersacademy/">Join the Jewellers Academy Facebook Group<span class= "Apple-converted-space"> </span></a></p> <p><a href="https://www.jewellersacademy.com/book">Order your copy of “Start and Grow a Profitable Jewellery Business”</a></p> <p><a href= "https://jewelleryschoolonline.teachable.com/p/mid-year-review-preparing-for-christmas-early-in-your-jewellery-business"> Download the mid-ye