150: Create a market and own it. Jannes Fischer, Vermietet.de

<p>How do you know what kind of business has huge potential?</p> <p>It’s easy to connect the dots looking back. It’s way harder is to recognise trends in society before they become obvious, and use that insight to build a business that develops a new market.</p> <p>That’s exactly what <a href="//linkedin.com/in/jannes-fischer-3ba9a894" target="_blank">Jannes Fischer</a> did. He is the CEO and founder of <a href="http://vermietet.de/">Vermietet.de</a>, the market leader in digital solutions for private landlords. Helping his grandparents&nbsp;administrating their flats in Hanover, he realised that the younger landlords of the future would not accept paper or Excel sheets like&nbsp;previous&nbsp;generations to look after their most valuable investments. So he built a better a solution and in the process a fast-growing venture that was acquired by <a href="https://www.scout24.com" target="_blank">Scout24 Group</a> in 2021.</p> <p>A born entrepreneur, if there is such a thing, Jannes shares in our 150th episode:</p> <ul> <li>Whether anyone can have a passion for dry cleaning (his first business)</li> <li>Why owning a category is so powerful, and how it can be achieved</li> <li>How he discovered the power of communications and how he applies it day-to-day</li> <li>Why the CEO is the chief storyteller, and what that means for leaders</li> </ul> <p>Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535&nbsp;</p>