14. Keeping Product Visions User-Centered (feat. Anna Kaley, UX Specialist at NN/g)

<p>Product visions can align a team and inspire a better future state. When visions stem from real user needs, the ideas that follow have the greatest potential for success. NN/g UX Specialist Anna Kaley discusses keeping users at the center of product development, and shares insights from next weeks' UX Vision and Strategy Series, presented alongside Chief Designer, Sarah Gibbons.</p> <p><a href="https://www.nngroup.com/people/anna-kaley/">Read more about Anna Kaley</a> (NN/g bio)</p> <p><strong>Referenced courses and training series:</strong></p> <ul> <li><a href="https://www.nngroup.com/series-ux-vision-strategy/">UX Vision and Strategy Series</a> (Oct 18-22, 2021) with Anna Kaley and Sarah Gibbons</li> <li><a href="https://www.nngroup.com/courses/product-and-ux/">Product and UX: Building Partnerships for Better Outcomes</a></li> <li><a href="https://www.nngroup.com/courses/ux-leadership-skills-for-all/">Being a UX Leader: Essential Skills for Any UX Practitioner</a></li> <li><a href="https://www.nngroup.com/courses/lean-ux-and-agile/">Lean UX and Agile</a></li> </ul> <p><strong>Related (free) videos &amp; articles:</strong></p> <ul> <li><a href="https://www.nngroup.com/videos/ux-vision/">UX Vision</a> (3-min video by Anna Kaley)<br> Create an aspirational view of the experience users will have with your product, service, or organization in the future. This isn't fluff, but will guide a unified design strategy. Here are 5 steps to creating a UX vision.</li> <li><a href="https://www.nngroup.com/articles/ux-roadmaps/">UX Roadmaps: Definition and Components</a> (article by Sarah Gibbons)</li> </ul>