138. Why Cute Sells and Other Marketing Magic, interview with Patrick Fagan, author of Hooked

<p><span style="font-weight: 400;">Today I am so excited to introduce you to Patrick Fagan, author of the book Hooked: Why Cute Sells and Other Marketing Magic That We Just Can’t Resist. He is also the Chief Scientific Officer at Capuchin Behavioural Science.</span></p> <p><span style="font-weight: 400;">As you’ll hear on the show today, Patrick has done all sorts of interesting research over the years, including a study for eBay and some for social media. He has such a great knowledge of the mind and how it applies to marketing and behavior. You can definitely say we are cut from the same cloth so I truly enjoyed chatting with him and I know you’ll love this episode as well. </span></p> <h4><span style="font-size: 10pt;"><strong><em>I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.</em></strong></span></h4> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:41] Today I am so excited to introduce you to Patrick Fagan, author of the book</span> <em><span style="font-weight: 400;">Hooked: Why Cute Sells and Other Marketing Magic That We Just Can’t Resist.</span></em></li> <li><span style="font-weight: 400;">[03:16] Patrick shares how he developed his love for behavioral science and got into the field. </span></li> <li><span style="font-weight: 400;">[04:55] Now Patrick is the Chief Scientific Officer at Capuchin Behavioural Science. They do behavioral science consulting and research. </span></li> <li><span style="font-weight: 400;">[07:07] Patrick shares about the priming study he did for eBay. He looked at the effects of background noises on online shopping. </span></li> <li><span style="font-weight: 400;">[07:54] He found that classical music makes peo