132: How a Controversial Decision to Niche Down Led to a Thriving Practice with Ashley Houchin

<p>Hey Friend! </p> <p> </p> <p>Today we’re diving into one of my all-time favorite topics → how to leverage the power of a niche to grow a thriving practice<strong>.</strong> 💃</p> <p> </p> <p>Our guest, Ashley Houchin, is the owner of Arukah Wellness and has been a Certified Massage Therapist since 2013. But during the COVID pandemic, she decided to make a <strong>bold, controversial business decision</strong> and set some boundaries about who she was willing to see.🔥 </p> <p> </p> <p>Despite a huge amount of fear and societal pressure, Ashley listened to her heart and stayed true to what was important to her. And it turned out to be better than she could have ever expected!</p> <p> </p> <p>Not only is she a skilled massage therapist… she’s also a:</p> <ul> <li>Certified Lymphedema Therapist</li> <li>Placenta Encapsulation Specialist</li> <li>Gillespie Approach Infant Practitioner, and</li> <li>Birth Doula</li> </ul> <p> </p> <p>That’s a whole lotta things, right??</p> <p> </p> <p>But here’s the best part… <strong>she’s wrapped all these amazing talents & skills into a highly-profitable wellness niche that has created buzz in her community + led to a booked-out wellness practice</strong>. 💸 🔥</p> <p> </p> <p>Ashely went from charging $45/hr to having a waitlist that stretches for months, and a team of wellness practitioners with a shared mission. A large part of her success can be attributed to pushing past her fear, <strong>making a bold (controversial) move during the COVID pandemic</strong> & creating a name for herself. </p> <p> </p> <p>And I’m telling you friend…it all has to do with <strong>niching down. </strong></p> <p> </p> <p><strong>This episode is for you if: </strong></p> <p>🌱 You want to <strong>attract “<u>your</u> people”. </strong></p> <p>🌱 You want to <strong>stand out</strong> from other health practitioners. </p> <p>🌱 You want to <strong>make marketing easier. </strong></p> <p>🌱 You’re ready to <strong>stop playing small.</strong></p> <p>🌱 You’re feeling <strong>scared to niche down.</strong