121 - Why You Should Invest in Retention Marketing

<p>How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO.</p><p>Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools.</p><p>Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions.</p><p>And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.&nbsp;</p><p>Visit <a href="https://www.northbeam.io/" rel="noopener noreferrer" target="_blank">northbeam.io</a> to request a demo now.&nbsp;</p><p>Follow Shannon:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/shannonoboylesmartrr" rel="noopener noreferrer" target="_blank">linkedin.com/in/shannonoboylesmartrr</a></p><p>Follow Gabriella:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/gabriella-yitzhaek" rel="noopener noreferrer" target="_blank">linkedin.com/in/gabriella-yitzhaek</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, w