12: How to Run Facebook Ads and What a Social Media Strategist Can Do For Your Business with Sharon Cassidy

<p><span style="font-weight: 400;">Welcome to episode 12  of The Lindsey Holder Podcast! Joining us is: Sharon Cassidy, a social media strategist who helps entrepreneurs and businesses make more sales naturally by the power of social media. </span></p> <p><span style="font-weight: 400;">Sharon is known for her “4 X 4” process, a four-pillar combination that builds strong connections and relationships that will have customers support and buy from you. She is a master at Facebook advertising, social media, and consulting. </span></p> <p><span style="font-weight: 400;">It is time to get your business in tip-top social media shape and form a strategy for your business to get results.</span></p> <p> </p> <p><strong>Show Highlights: Find out:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What is a social media strategist and what do they do?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What is the difference between a social media manager and social media strategist?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What is an example of a social media strategy? How would that play out?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How much does a business need to invest in ads monthly realistically?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How long until you see results?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What are PIXELS and why do you need them?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What social platforms should you use to help your clients with?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What makes an ideal client for a social media strategist? </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What is a 4 x 4 strategy approach?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">If a small business owner cannot afford a s