#104: Australian Loyalty Expertise with Sarah Richardson, Founder of the Australian Loyalty Association

<p>Today's episode is a summary of my interview with Sarah Richardson, Founder of the <a href="https://www.australianloyaltyassociation.com/">Australian Loyalty Association</a>.</p> <p>In our original interview, Sarah had showcased the impressive loyalty marketing industry in Australia, so this short summary highlights some of the amazing things I learned from her expertise in that market.&nbsp;</p> <p>Sarah now runs a boutique loyalty consultancy firm called <a href="https://www.sciensa.com.au/">SCIENSA</a>, advising on loyalty strategy and helping programme owners measure and improve the value of their loyalty programmes.&nbsp;</p> <p>Listen and learn for a masterclass in the Australian loyalty market.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/sarah-e-richardson-47852155/"><strong>Sarah Richardson</strong></a><strong>&nbsp;</strong></p> <p><strong>2) </strong><a href="https://podcasts.apple.com/ie/podcast/21-loyalty-lessons-from-australia/id1477471222?i=1000464757192"><strong>Let's Talk Loyalty - Episode 21</strong></a></p> <p><br></p>